Keeping it simple

In May 2009 Haagen Dazs FIVE all natural ice cream with only five ingredients was introduced. My favorites so far, Ginger and the Mint flavors. There’s nothing more assuring than choosing food that’s the real deal with a familiar and pronouncable ingredients list.  In a world where complexities abound and revelations are emerging about food re-engineering maybe more companies can make a difference consumers value by taking the guesswork out of making choices at the shelf.